Betty Does United
Iconic cartoon flapper, Betty Boop, is set to become the official fantasy cheerleader of the United Football League. The sexy character, owned by King Features, will be featured on team specific merchandise in 2010. In addition, an on-field walk-around mascot will appear at games.
Betty Boop was introduced to UFL fans in the home city of the UFL reigning champion Las Vegas Locos on Wednesday as part of a league-wide uniform unveiling at the city’s Fashion Show Mall.
First introduced in the 1930s, Betty Boop was created by Max Fleischer for his “Talkartoons” series, the first “talkies” of animation, which Max’s company, Fleischer Studios, produced for Paramount. Today, the world-famous cartoon character is one of the most popular and successfully licensed characters in entertainment history, with more than 185 licensees in the United States and approximately 375 internationally producing quality products bearing Betty’s likeness in virtually every category.
“King Features has a long and impressive track record for building brands,” said Bill Uglow, the United Football League’s Senior Vice President of Consumer Products and Licensing. “We look forward to the new opportunities their expertise in strategic licensing will bring to the UFL. We believe that our teams’ fans of all ages will enjoy the line of Betty Boop merchandise and will have fun welcoming her to UFL stadiums at many of our games.”
The first licensee on board to develop UFL / Betty Boop co-branded products is Trevco Sportswear, which will launch team T-shirts this Fall at retailers in UFL markets and at local stadiums.
“This co-branded partnership marries two American icons – football and Betty Boop – into a unique product that will have fans cheering,” said David Golzman, Licensing Manager of King Features. “We are thrilled to extend Betty’s presence with the UFL through this sportswear deal with Trevco and look forward to further expanding the UFL brand in the licensing arena.”