Boom! Studios Is Sending A Representative To Comic Shops On A Special Tour

by Hannah Means Shannon

Boom! Studios have announced that their Direct Market Representative, Morgan Perry, will be embarking on a special comic-shop focused tour all over the country to engage with retailers and fans.

This Discover Your Comic Store Tour will “bring the the worlds of comic book publishing and comic book retailing together on the ground level”, according to Boom. Boom’s Morgan Perry will be visiting a different comic shop every month of 2018 to “engage with customers and talk face-to-face with store staff to better both identify the opportunities and challenges facing comic shops in 2018”.
Prior to joining Boom! Studios, Perry was was the store manager at Earth 2 Comics in Sherman Oaks, CA, and she’s going to be working work a 4-hour shift behind the counter of each store she visits to hand-sell comics from Boom and other publishers to customers for the day.
Related to this, these visits will include exclusive variants and other limited edition merchandise for participating retailers, and are free of charge to comic shops. However, the publisher tour is available only to members of the Boom! Guarantee retail partnership program.
The tour is already underway, as it kicked off on Free Comic Book Day at Cards, Comics & Collectibles in Baltimore County.
The current schedule for the Boom! Tour includes:
May 2018
Cards, Comics & Collectibles 
Date: Saturday, May 5 (Free Comic Book Day)
Address: 51 Main St, Reisterstown, MD 21136
Time: 10AM-7PM
Guest(s): Ryan Parrott, Christine Larsen, Filip Sablik
The Comic Book Shop!
Date: Sunday, May 6
Address: 1855 Marsh Rd, Wilmington, DE 19810
Time: 12-5PM
Brave New Worlds
Date: Monday, May 7
Address: 55 N 2nd St, Philadelphia, PA 19106
Time: 12-4PM
June 2018
TBA Stops in North Carolina and South Carolina
July 2018
TBA Stops in California
August 2018
TBA Stops in Michigan
Filip Sablik, President of Publishing and Marketing at Boom! Studios, comments:

Boom! Studios prides itself on being the best partner in the industry to comic  retailers– and that success begins with putting ourselves in their shoes so we can learn directly from the same people who’ve driven comic books to such incredible success. Morgan is uniquely qualified to work with retailers on the ground, given her years of success in one of the most competitive comics retail markets in the country. We’re excited to hear what she learns from these visits to such a diverse array of stores in 2018 and beyond so we can continue putting comic shops first.

More information about the Boom! Guarantee retail partnership program can be found here.
Publishers sending representative to tour comic shops and work with staff to learn the needs of the direct market is not a totally new thing, but speaks to the increasing needs of publishers and comic shops to work together to reach readers, and this tour in particular shows that Boom! Studios are “listening” to retailers and to actual customers in the hopes of benefiting all.

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