Studio Ghibli Style Animation Used To Promote Tourism In Oregon
by Tito W. James
The Only Slightly Exaggerated promotional videos by Travel Oregon are a great example of speaking directly to your target audience. The videos present the state of Oregon as an idyllic natural wonderland straight out of a Studio Ghibli movie.
Having lived briefly in Portland, Oregon, I can attest to the otherworldly aspect of the State, but the ads seem to have glossed over the rampant homelessness, drug use, and red light districts. Perhaps these seedier elements will make an appearance in future videos.
