SDCC 2023: Hasbro Exclusives, Booth Programming And More

Every year, Hasbro consistently has some of the most sought-after exclusives at San Diego Comic-Con (SDCC). This year is no different with collectibles from Transformers, Marvel, Star Wars, and G.I. JOE. Let’s take a closer look at each exclusive.

Transformers: Legacy Evolution – Deluxe Class War Dawn 2-Pack

Star Wars: The Vintage Collection Krrsantan action figure

Marvel Legends Series Deadpool and Bob, Agent of Hydra

G.I. JOE Classified Series Philip “Chuckles” Provost

In order to get your hands on these hot items, visit the Hasbro booth at #3213 to receive a one-time use code, which can be scanned to pre-order. One code, per product, per customer. Limited quantities will be available to pre-order on HasbroPulse.com after the convention. While supplies last.

Hasbro will also host programming and activities at their booth, in addition to their brand panels during SDCC 2023. These include:

• Programming – In addition to hosting several insightful brand panels at San Diego Comic-Con (SDCC), Hasbro has a powerhouse programming schedule planned at its booth to help attendees have a memorable convention experience. Fans can look forward to a variety of activities, brand displays, and giveaways across the multi-day event, such as signing opportunities with Larry Hama (G.I. JOE), Gregg Berger (TRANSFORMERS), Marcelo Matere (TRANSFORMERS), Daniel Warren Johnson (TRANSFORMERS), David Nakayama (Marvel), and Harry Moore (Marvel). Other highlights include the Hasbro 100th Archive Product Displays, Robosen Product Demostrations, Transformers: EarthSpark – Expedition video game panel with Outright Games, and Transformers: EarthSpark 1-Step Flip Toy Challenge to win awesome themed prizes and much more.
• Transformers: EarthSpark – Expedition Video Game Demo Station – Fans young and old can walk up and play a brief demo of the single-player action-adventure game starring Bumblebee. The game, produced by partner Outright Games, officially releases globally this Fall across PC, PS5, Xbox Series X/S, PS4, Xbox One, and Nintendo Switch. The announcement trailer can be viewed here.
• NERF Pro Gelfire Demo Station – NERF is also returning to SDCC to bring back its popular NERF Pro Gelfire blaster booth so competitive, active play fans can demo the hottest blaster drops from the line: NERF Pro Gelfire Ghost, Raid and Dual Wield Pack.
• Hasbro Selfie Series – Convention attendees will have the opportunity to digitally re-imagine themselves and become a premium one-of-a-kind action figure based on characters from G.I. JOE, Ghostbusters, Power Rangers, and more.  The Selfie Series team will be unveiling an updated version of the Selfie Series App that now includes more ways to customize.  The updates include eyeglasses, sculpted beards and mustaches as well as several new hairstyles. Fans at SDCC will have the opportunity to become an action figure using the updated app at the Selfie Series booth.  They will also receive a unique package sleeve commemorating the convention, and a branded figure stand as a gift with purchase.  The stand and sleeve are exclusive to purchases made at the SDCC booth.
• TRANSFORMERS MIRAGE Porsche 911 Photo Opp – In celebration of the home entertainment debut of the hit film TRANSFORMERS: RISE OF THE BEASTS, fans will have the opportunity to pose for a photo with the MIRAGE Porsche 911, receive a free, limited-edition poster designed by Orlando Arocena aka “Mexifunk” (while supplies last), and win digital codes to watch the adrenaline-fueled blockbuster at home!  At the Hasbro booth on Saturday, July 22, from 6-7PM, “Mexifunk” will also be signing a select number of the exclusive Comic-Con posters.

Outside of their booth on the SDCC exhibit floor, Hasbro has a pop up The Vault: A Hasbro Pulse store located at 530 Sixth Avenue. The shop is open to the public where you can purchase Hasbro Pulse’s best-selling items. Show your badge and you can even buy select convention exclusives. Limit, two per customer. The Vault: A Hasbro Pulse store is open:

• Thursday, July 20: 11AM – 6PM
• Friday, July 21: 11AM – 6PM
• Saturday, July 22: 11AM – 6PM
• Sunday, July 23: 11AM – 5PM

Finally, Hasbro is holding a scavenger hunt adventure alongside many of their licensing, publishing, and retail partners where you can collect pins featuring their iconic brands. Visit the Hasbro booth (#3213), offsite pop-up shop, and partner booth locations, including BOOM! Studios, Diamond Select, Entertainment Earth, Icon Heroes, Kotobukiya, Mezco, Skybound Entertainment, Super7 and Super Impulse to collect the 21 different pin designs while supplies last (quantities are limited).