Vault Comics Offers Retailers ‘Unnatural Order’ #1 For Free
by Olly MacNamee
That’s right, you did read the headline correctly. Vault Comics is making its newest series’ debut issue, Unnatural Order #1, completely free to retailers. Written byriter and MCU screenwriter Christopher Yost, with art by Val Rodrigues, offering this first issue for free to retailers must surely make this one of the biggest comic launches of 2023. At least that’s what Vault are continuing on with this historical fantasy series:
“This is Vault. They don’t do Corporate Overlords. Vault really wants to do something BIG for the retailers who support all of our work. I don’t pretend to understand the business of it, but they LOVE comics. They love their partners. They want all of us to succeed, to celebrate comics.
And so, Unnatural Order #1 comes out in October from Vault Comics… FREE to Retailers.” – Christopher Yost
Yost added:
“Unnatural Order #1 comes out in October from Vault Comics. It’s 30 pages of fantasy/sci-fi/action with a story by me and art by the amazing Val Rodrigues. We’re all very excited about it… I’ve loved comics all my life, but I haven’t had a comic in stores in a while… I was just psyched to be back. And then the gang at Vault ran an idea by me. ‘What if we gave away the first issue to retailers for free?’ I laughed at the obvious joke, because certainly our Corporate Overlords wouldn’t allow that.”
But, it’s also about helping retailers, as Vault CEO, Damian Wassel, explains:
“Local comic shops are the reason we still have comics. They’re the reason we have an MCU. It’s not just fans, creators, and publishers who are indebted to comic shops, it’s the whole entertainment industry.
We know this has been a tougher than expected year for retailers. So, we’re making a game-changing move. We’re taking our biggest book of the year and giving it to you for free. Give it away or sell it. It’s up to you. What do we ask in return? Simple. Make this the best-selling comic of 2023. Get every copy you order in the hands of a customer within a week.”
“In ancient Britain an unstoppable evil known only as the Druid plunges the world into an age of horror, fire, and sacrifice. But there is one man even the Druid fears. A soldier from another time, who alone knows the Druid’s secret: this is not how the world is supposed to be.”
Before writing big budget blockbusters like Thor: Ragnarok or Star Wars hits like The Mandalorian and Rebels, Yost was one of the bestselling comics writers in the business. He wrote hundreds of issues for Marvel, including X-Men, X-Force, and Spider-Man, and co-created the beloved character, X-23, who anchored the acclaimed film Logan.
Here’s how this offer works for retailers: The standard cover of Unnatural Order #1 will be offered to retailers in free bundles of 25 copies. The issue will retain its $4.99 SRP, and retailers will be free to sell, discount, or freely distribute copies to their customers.
In addition to the standard cover, Vault will offer net-priced, open order premium variants from Tula Lotay and Maria Wolf that are sure to be some of the most in-demand variants of the year.
