McFarlane Toys Celebrates 30 Years With Limited Edition Action Figures

This year, McFarlane Toys celebrates its 30th anniversary and to commemorate this extraordinary milestone, the popular toy company will release several limited edition and exclusive Gold Label figures, including a two-pack set featuring a Spawn figure based on McFarlane’s original teenage design and sketches, paired with a figure of Todd McFarlane himself.

“Founded in 1994 by the visionary Todd McFarlane, the company has continually redefined the possibilities within the world of action figures. At the core of McFarlane Toys’ success is Todd McFarlane’s iconic creation, Spawn, which stands as one of the world’s bestselling comic books, with hundreds of millions of copies sold globally in over 120 countries. The title’s 1992 debut was a massive success with over 1.7 million copies sold, marking a pivotal moment in the future establishment of McFarlane Toys.”

Here’s a summary of some of McFarlane Toys successes over three decades of innovation:

• McFarlane Toys introduced the first ultra-articulated action figure to the market, as well as innovations to colouring figures, in the early ’90s, seeing a new standard for the industry.
• Throughout the years, McFarlane Toys has partnered with industry giants like DC Comics, Disney, James Cameron’s Avatar, Warner Brothers, HBO’s Game of Thrones, Adult Swim’s Rick and Morty, AMC’s The Walking Dead, and Five Nights at Freddy’s and many more including the NFL, NBA, NHL, MLB.
• The company has secured the position of the #1 bestselling action figure on Amazon several times and earned the prestigious ‘Top-Selling Action Figure and Accessories for the U.S. and Canada’ at The NPD’s 2021 Toy Industry Performance Awards.

And if that wasn’t enough, there’s always Anton’s interview with Todd here.