The Lego Builder’s Paradise: Bricks & Minifigs Surpasses 300 Locations
by Gary Catig
Need help finding that discontinued LEGO set? You might want to check out a Bricks & Minifigs. The company is an authorized Lego reseller specializing in buying, trading, and selling Lego products.
In the past few years, it has experienced accelerated growth, opening 150 new stores since 2023. At present, Bricks & Minifigs has over 300 locations within the United States and Canada. It has set new revenue records, including $37,301 in a single grand opening day and over $1.7 million for a single store in 2025. Overall brand revenue surpassed $95 million, with multiple locations achieving million-dollar sales. The continued growth demonstrates the company’s pivotal role in creating spaces where families and collectors can connect, explore, and celebrate their appreciation of LEGO.
There are some key takeaways from the rise of Bricks & Minifigs that can apply to pop culture in general. With so much focus on online shopping and connecting with groups on websites such as Discord, there is still a demand for physical fandom spaces. The brick and mortar locations provide a more tactile experience as well as a place where customers can preview products firsthand.
The stores also serve as another example of the secondary collectible economy since they provide opportunities to purchase that hard-to-find set from your youth or the recently retired toy that you just missed out on. Finally, they function as a modern alternative to conventions where building, nostalgia, and community still occur face-to-face. It helps span generations from parents to longtime collectors to first-time builders. They can all gather and connect at their local store.
The senior leadership hopes to continue the momentum of growth as they are now authorized to sell in Australia. Ammon McNeff, CEO of Bricks & Minifigs said, “People still crave the experience of walking into a store where they can connect, explore, and find unique Lego treasures with the people they love. We’re excited to continue opening new locations and bringing that experience to even more communities.”
