A Customer-Friendly Journey Into Madness: Everything #4 Reviewed

by Josh Davison

Mild Spoilers Ahead
A Holland town hall about Everything buying up a piece of the public park turns contentious when an older man by the name of Reuben objects Everything’s expansion. City Manager EB Friendly struggles to keep the crowd calm. At the coast, Lori finds a lighthouse that’s been calling to her. Inside waits an old woman who claims to have some answers to Lori’s questions. However, her answers leave Lori angry and unsatisfied. On a lone highway, an Everything employee is attacked and kidnapped. Trouble brews at the Friendly estate, as Rebecca packs her things and declares that she’s leaving EB and the kids. Later, EB meets with Everything Store Manager Shirley, who is getting some second thoughts about the way their store is affecting Holland.

Everything #4 cover by I.N.J. Culbard
Everything #4 cover by I.N.J. Culbard

Everything #4 continues the series’ penchant for dreamlike logic and scattered, seemingly unrelated events working together to construct the larger picture. 
I say this still not being entirely sure as to what is happening in Everything. Christopher Cantwell is deliberately playing his cards close to his chest, and the actual events of Everything are akin to Twin Peaks. In other words, things started off somewhat strange, and they’ve only get weirder as the story marches on. Only small glimpses of a genuine explanation are given.
The amount of principal characters add to the obfuscation; jumping between the five or six main characters who have only sleight connections with one another keeps the story elements scattered and difficult to put together.
This isn’t a punitive criticism of Everything, mind you; it’s merely a description to let you know what you’re in for if you become enthralled with the narrative as myself. Everything #4 provides a building drama with grander consequences, but it’s explanations for what’s happening in Holland are peculiar and hard to parse out.
I.N.J. Culbard gives the book an unnervingly plain aesthetic that obfuscates the surrealism of Everything and its effect on Holland. The color palette is vibrant and gets wilder in this issue, and it’s beautiful.
Everything #4 is another strange journey through Holland and its new megastore. The citizens of the town become more enthralled to Everything while the store employees work to prepare everything for the arrival of the store founder. It’s a peculiar mixture of evasive and grabbing, and this one earns a recommendation. Check it out.
Everything #4 comes to us from writer Christopher Cantwell, artist and cover artist I.N.J. Culbard, and letterer Steve Wands.
Final Score: 8/10

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