SXSW 2024: A Tour Of Paramount+’s ‘The Lodge’
by Gary Catig
Paramount+’s The Lodge is hitting the road for a second year promoting the various programming you can find on the streaming platform. One of the stops was at this year’s South by Southwest (SXSW). We had the opportunity to take a tour of the activation for those who can’t make it in person.
The Lodge is a good place to pick up some good adult beverages. Many are themed to the different properties on display.
If you like science fiction, there are photo opportunities for both Halo and Star Trek: Discovery.
Hot off the heels of the successful Mean Girls musical, you could come up close to the actual Burn Book. Too bad there’s the plastic case or else we could find all the gossip and secrets that lie within.
If Westerns are more your thing, there is the Lawmen: Bass Reeves section.
The are areas revolving around the Showtime series The Chi and the upcoming A Gentleman in Moscow starring Ewan McGregor.
After all that and you just want to sit back and enjoy the game, grab a seat at the Paramount+ pub. It will help you get ready for March Madness college basketball and Champions League football.
Paramount+’s The Lodge is a little more laid back compared to other activations that allows you to go at your own pace. One of it’s advantages is the ability to pick up lots of branded SWAG from different franchises, which we’ll cover later, in one place.
