SDCC 2026: In-Person Previews From The Hasbro Breakfast

by Gary Catig

Hasbro is the home to big names such as Star Wars, Marvel, and Ghostbusters when it comes to the world of toys. On the first full day of San Diego Comic-Con (SDCC) 2026, they held an event showcasing all their brands. We received close looks and previews to some of the products just announced.

Ahead of the release of the upcoming Street Fighter movie, Hasbro revealed a new six-inch line of action figures inspired by the looks from the live-action film. In the first wave fans can collect Chun-Li, Ken, Rye, and Akuma.

One popular line revolves around Ghostbusters which follows the same look of the Kenner toys drawn from the animated series. They showcased The Real Ghostbusters Kenner Classics Janine Meintz and Louis Tully 40th Anniversary set along with The Real Ghostbusters Ecto-Plazms minifigure set. The Ecto-Plazms come in a blind box consisting of 12 different figures that come in six different colors.

Marvel Legends is receiving a two pack featuring Vision & Scarlet Witch. One noticeable trait to this version of Vision is his long flowing cape.

Marvel Legends also showed off the Spider-Man: Miles Morales Electronic Expressive Mask.

Finally, Star Wars had a trio of announcements. First, fresh off of their appearance in Star Wars: The Mandalorian and Grogu is The Black Series Embo & Keibu. Keibu is the first articulated creature companion with moveable legs and head.

Cosplayers might enjoy both The Black Series Captain Enoch Electronic Helmet and The Black Series Electronic Thermal Detonator. The former has a voice modifier to sound like the character while the latter has some weight to it providing a fun sensory experience.