NYCC 2022: Hanging Out At The Whatnot Booth
by Tom Smithyman
One of the largest and most popular booths on the main show floor of New York Comic Con is from Whatnot. Given that the company didn’t exist a few years ago and now is a commanding present at the con is a testament to the power of its platform, some savvy marketing as well as some in-demand booth giveaways.
The online marketplace where buyers can go live with sales has established itself in several markets, including comics. The company offers some exclusive variants, several of which were created specifically for NYCC. Tyler Kirkham, Javan Jordan and Ariel Diaz created the artwork for these in-demand issues, which include Batman #126 and The Boys #3.
Visitors to the booth can grab one of the ubiquitous yellow bags that seemingly every other attendee has. They can also register to win a soda can filled with con freebies, they can take a chance at a claw game and visitors can try their luck to win a PS5.