Toy Fair 2025: Hasbro ‘G.I. Joe’, ‘Star Wars’, and Marvel Reveals
by Gary Catig
New York Toy Fair is an opportunity to see the latest products from the industry. This past weekend, Hasbro held a fan media event showcasing what’s in store for their brands. There happens to be plenty to be excited about — particularly if you’re a collector of G.I. Joe, Marvel, and Star Wars.
Joining the G.I. Joe Classified Series Legacy Collection is Search & Rescue Firefighter. The figure will retail for $34.99 and is highly articulated in the 6” scale. It contains 14 accessory pieces including alternate head, helmet, mask, air tank, hose, goggles, hydraulic rescue tool, 2 hand axes, fire axe, pry bar, hammer, sledgehammer, and softgoods emergency blanket. Search & Rescue Firefighter is up for pre-order starting March 4 on Hasbro Pulse.
On the Marvel Legends side, there is the newly announced X-Force Archangel, which will be available this summer. As the name implies, this is the Archangel from the X-Force comics and it comes with 11 accessories. They are two alternate hands, alternate head, flechette feather blades that attach to poseable wings. Pre-order X-Force Archangel beginning March 6 at Fan Channel retailers and Hasbro Pulse for $39.99.
In addition, the Marvel Legends Series Doctor Doom Premium Roleplay Helmet also arrives this summer. It is a 1:1 scale reproduction of the supervillain’s classic helmet with design and deco inspired by the comic look. What makes the helmet truly stand out is the green fabric hood inspired by Doctor Doom’s iconic robe. You can either wear the helmet to channel the character or use the included stand for displaying purposes. Pre-order the Doctor Doom Premium Roleplay Helmet this March 6 at Hasbro Pulse and participating retailers for $99.99.
Finally, old school Star Wars collectors might be interested in the Retro Collection Star Wars: A New Hope figure multipack. It has detailing and design similar to the original Kenner 1970s and ’80s figures down to their 3.75” scale. The multipack features Dr. Evazan and Walrus Man, plus Han Solo (Imperial Stormtrooper Outfit), Luke Skywalker (Yavin), Rebel Fleet Trooper, and Sandtrooper figures. The Retro Collection Star Wars: A New Hope figure multipack arrives this spring and will be up for pre-order March 5 at Target for $59.99.
