Creator Confessions: How To Be A Better Backer

by Frank Martin

There are tons of articles and podcasts out there to help Kickstarter creators be better Kickstarter creators. But there’s actually not that much (if any) content in the wild discussing how backers can be better backers. And there’s good reason for that. As a creator, one very important rule is to never tell your audience what to do or blame them for doing something wrong. Backers are entitled to their opinions and in no way are creators entitled to have them as backers. But that doesn’t mean there are ways in which a backer could help make a Kickstarter creators life a little bit easier. Rather than avoiding the issue as most would, I’m going to do something a little bit taboo and talk about five ways in which backers can be better on Kickstarter.

Respond To Surveys Relatively Quickly

Surveys are an important way for creators to streamline their fulfillment process. The sooner we have all that information, the sooner and easier it will be to get backers their rewards. When surveys start trickling in several weeks or even months after they went out it causes a hiccup in the process that makes things just that much more difficult.

Back Early

This is one creators have no problem talking about all the time. Backing a campaign early — ideally within the first couple days of launch — creates a solid foundation for the rest of the campaign. Stress is at an all-time high during a Kickstarter campaign, and seeing support for a project early on is an incredible way to alleviate that anxiety.

Comment On Updates And The Campaign Page

What’s true of social media is also true of Kickstarter: engagement leads to more engagement. Kickstarter likes to see projects that have an active fan base. So by commenting on a project, whether it be an update or the actual campaign page, backers help push the project higher into the platform’s algorithm. If Kickstarter sees that a project is gaining attention, they are more likely to push it in other ways on the site.

Have Your Kickstarter Name Be Your Shipping Name

I’m not sure if other creators take issue with this, but for me it’s a big one. I know it’s fun to create a Kickstarter name like it’s an Xbox Live gamertag or your 1998 AOL screen name, but coming up with some fancy alias like SexyDad102 makes it difficult to keep track of your rewards. I mark every backer off when their rewards are being sent out. If it’s difficult to match your Kickstarter name with your shipping name, it just throws another wrench in the works and slows down the process.

Don’t Be Afraid To Reach Out

This one goes for all artists and not just Kickstarter creators. We are shallow and vain people with, ironically, low self-esteem. It helps to get honest feedback from those that enjoy our work. If you’d like something please let us know as it boosts our spirits and helps to reassure us that we’re not screaming into a void. And if you didn’t like something, tell us that too. Criticism is always important when honing once craft. But be gentle, we’re a sensitive bunch.

Honorable Mention: Share On Social Media

I didn’t include this one in the five simply because it’s just so obvious. But yeah, word of mouth and social media sharing is always appreciated.

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